One more chatbot with a generic LLM response you ‘smell five miles against the wind’ (as you say in German). Type what you want, hope for the best. Micromanage your new AI trainee.

The strange thing with AI is that, yes, it is a tool, not a feature. But screwed into a product, a tool alone isn’t enough — it needs a character, an identity that feels native to your product. Then it becomes something integral, something people can relate to and feel good about. Have fun with, even.

We’re not the first ones bolting AI onto a product.
But I intend to bolt it on right.